TikTok Reels / Instagram Reels

What are Reels?

Reels are super viral, highly engaging video vignettes shot / edited in portrait mode lasting no between 15 and 60s. What makes them especially hot right now is they are being heavily supported by their two main social media platforms TikTok and Instagram. Clicking on the Reels tab in Instagram shows you reels from other creators that you aren't necessarily following which means you have an amazing opportunity to grow your presence online to new audiences.  

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How do you make the most of the Reels sensation?

Reels can be used in a variety of ways to introduce people to your product or service, illustrate aspects of your brand or style in an amusing or innovative way and create a personality for your organisation which people can identify with.


The key to succeeding with your Reels is to:

  • Use engaging, well edited, high quality footage

  • Include closed captions which are short and sweet

  • Post consistently 

  • Include hashtags (ideally linked with trending themes)

  • Use music from the Instagram library to associate with popular artists

When purchased in conjunction with a video shoot, Reels are an economical addition to your social media content and one of the most reliable growth hacks for your Instagram feed.